Hustle Received by SXSW Accelerator Pitch Event

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Hustle to showcase its training application in the Sports & Performance Data category

Pittsburgh, Pennsylvania — March 3, 2018 — Hustle Fitness, Inc. was selected as a finalist in the Sports & Performance Data category for the 10th annual SXSW Accelerator Pitch Event®

The SXSW Accelerator is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 9-18, 2018) Startup & Tech Sectors Track, where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the more than 600 companies that applied to present at SXSW Accelerator, Hustle was selected among the 50 finalists spanning 10 separate categories.

The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 10 and Sunday, March 11, on the third floor of the Downtown Hilton Austin, Salon A/B. The Pitch Event will then culminate with the SXSW Accelerator Awards Ceremony on Sunday evening, March 11, where winning startups from each category and a Best in Show winner will be announced and honored. 

The Accelerator will feature finalists across the following 10 categories: Augmented & Virtual Reality, Enterprise & Smart Data, Entertainment & Content, Health & Wearables, Hyper-Connected Communities, Payment & FinTech, Security & Privacy, Social & Culture, Sports & Performance Data, and Transportation. 

Hustle will present among four other companies in the Sports & Performance Data category on March 10th, 2018.

Matt Michaux, Hustle CEO, said: “We’re excited to be shortlisted for the highly prestigious SXSW Accelerator Pitch Event and honored to be sharing the stage with other leading-edge technology innovators. At the event in March, we look forward to showcasing our training application and how it helps youth athletes and amateur coaches improve their skills knowledge of the sports they love.”

Hustle partners with professional athletes and skills development trainers to create instructional content for the beginner, intermediate and advanced levels. With an initial focus on basketball, Hustle has been able to guide more than 65,000 youth athletes, amateur coaches and "Mom & Dad" volunteers through its drills, practice plans and workout routines. In 2018, the company is broadening its coverage to include additional team sports, such as baseball, softball, soccer, volleyball and football. 

"For the past decade, we've had the honor of offering a platform to some of the most cutting-edge global technologies and innovations – allowing CEOs and developers to present their solutions to investors, potential partners and key targets," said SXSW Accelerator Event Producer Chris Valentine. "Of those who've presented on stage, over 70% have gone on to receive funding in excess of nearly $4.63 billion. In addition, 16% of these companies went on to be acquired. We look forward to once again being a launching pad for startups to achieve some of their greatest successes. All of us with SXSW Accelerator are proud and impressed by the companies who are truly changing industries and changing the world."

For more information about SXSW Accelerator and to view the complete list of finalists, visit:


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About Hustle Fitness, Inc.

Hustle offers sports instruction from expert coaches and trainers. Whether you're looking for premium drills and practice plans to run your youth practices or skill development routines to guide your offseason workouts, Hustle will help you improve your basic fundamentals and refine your advanced techniques with its easy-to-use mobile application. With a user base that includes more than 65,000 youth athletes and amateur coaches, Hustle is a leader in crafting drills and workout routines that will help you maximize the results from your time in the gym, on the field or on the pitch.

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will take place March 9-18, 2018.


Media Contact

Craig Musheno

Hustle Fitness, Inc



Craig Musheno